Elegant Properties: A Case Study

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Elegant Properties prides itself in being able to offer innovative properties with an extraordinary combination of great finishes, amazing amenities, and excellent prices. Today our developments set the benchmark for design, quality and execution in Kenya.

Objective

Increasing organic traffic to generate more business revenue.

Introduction

Elegant Properties from Kenya is one of our international clients from Real Estate vertical. They seek our services to optimize their website on search engines. As a matter of fact, SEO takes at least months to show results.

Our approach towards Elegant Properties was very specific as to the products they target. Our expert in real estate industry helped us to figure out a niche strategy for real estate to be effective and yield multiplying results.

Although the work is still going on for this client, we would like to analyze how SEO worked out for them.

After the first step of auditing their website, we fixed the codes in the programming language; edited content; images tags and titles to make it ready to be worked on-page and off-page.

Analysis & Solution

Increase in organic visitors on elegantproperties.co.ke-

We see a steep increase in the number is users in only 2 months; where SEO takes about 6 months to actually work as per Google’s indexing protocol. More number of users will reflect increased interest of people in company’s products and prospective clients.

The degree of activeness of the users will depend on the sources with which they visit the website. We analyzed the graph for active users and combined it with the devices they were visiting our website. The context of devices is important here because it involves the concept of accessibility.

Generating organic traffic is the ultimate goals of SEO. When people visit your website more they eventually become visitors as they are introduced to a new product/service. Whether organically or inorganically, traffic matters; as it is the currency that defines the intrinsic value of the website.

On the other side, there are the off page elements that help in making all the hard work worth it. These elements can be listed as follows:

1.       Social Bookmarking

2.       Classified Submission

3.       Business Listing

4.       Profile Creation

5.       Article Submission

6.       Blog Posting

7.       Blog Marketing

8.       PDF Submission

Precisely, creative and technical efforts of our team have always helped in realizing the business ambitions of our clients. We have been disciplined at our very expertise and approach for delivering expectations. That’s the prime reason of our long term association with all of our clients.

Note:

By this case study we wanted to give you an idea of how we deliver output in the most analytical and crisp way. We look forward to serve you in the same manner.

7% CTR

200% New users

300% Organic Traffic

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